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Email Subscription Trends and Analysis

eROI’s recent The Cradle and The Grave survey looked at current email subscription practices. Here are some of the key findings: Only 31 percent of those surveyed use double opt-in during subscriptions...

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Managing Opt-Ins, Opt-Outs and Bounces with GroupMail

Below are links that will point you to tutorials that will help you to manage your opt-in, opt-out and bounce management requirements. Managing Bounces with GroupMail (Blog) How to Process Opt-out...

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Some Helpful Tools for Email List Managment

Managing recipient lists is one of the most important responsibilities of an email marketer. Your success depends on well-maintained and highly relevant lists. Without the right tools, keeping your...

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73% of Subscribers Opt-out Because the Message Isn’t Relevant

Here are some key findings from Merkle’s View from the Inbox 2008 study. 31% of email recipients spend less than 10 minutes per week on marketing emails. 8% spend over 3 hours a week. Half of the...

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How to Reduce Spam Complaints

Nobody wants the people on their email list to unsubscribe. Some even take it personally. Of course, we all want our subscribers to be completely fulfilled and eager to receive our emails week after...

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GroupMail’s Subscriber Configuration Assistant

One of the most useful features of GroupMail is its ability to help automate your opt-in, opt-out and bounce management efforts. The Subscriber Add-on checks your POP3 server for new email...

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